Arket x Penny Martin Press Launch
The brief :
Event Design, Styling & Florals for the Arket x Penny Martin edit Press Launch, a capsule collection designed in collaboration with the celebrated writer and editor of The Gentlewoman magazine.
The concept :
Inspired by the collection’s considered monochrome palette and luxurious autumnal fabrications, we designed bespoke wool navy napkins which sat on top of black stoneware plates and a bespoke 9m textured linen tablecloth. We used vases from the Arket home collection filled with grasses, styled alongside a silver tray of blueberries for each guest.
Room florals were inspired by the collection’s nod to Penny’s time spent in Scotland - incorporating reeds and grasses alongside stronger, more structural stems and branches, appealing to the modern woman.
Event Design & Styling & Production : The Table Edit
Flowers : The Table Edit
Calligraphy : Write On
Venue & Catering : Cromwell Place Cafe
PR : Karla Otto




















