H&M Kids x Selfridges Press Launch
The brief :
Set Design, Prop Sourcing, Styling & Florals for the launch of H&M Kids 'Adorables' collection at Selfridges.
The concept :
Inspired by the baby collection’s strong sustainable messaging and the use of organic materials and neutral palette, we created organic nest-like florals from dried flowers and grasses that would last the duration of the three month pop-up. Alongside this, we sourced birch ply props and furniture to tie in with the pop-up's structure, including a kids activity table and an embroidery station, where guests were gifted a bespoke monogrammed cashmere baby blanket.
Set design, Styling & Prop sourcing : The Table Edit
Flowers : The Table Edit
Build : Meal Deal




















