Boden SP24 : Press Pack & Lookbook Mailer
The brief :
Concept for Boden's SP24 collection's lookbook mailer, sent out to UK Press.
Concept :
Building on the brand's "Full English" campaign, we wanted to send out something to press that felt quintessentially British - Tea and toast with the morning (lookbook) papers. The lookbook was nestled in a box alongside all the accompaniments needed for morning breakfast - a slab of butter, a 'London Borough of Jam' jar of jam and an Opinel knife. Working with local bakeries, this was sent out alongside a hand delivered loaf of branded bread.






